HomeChoice is a leading omni-channel home shopping retailer in southern Africa. Founded in 1985, by Rick Garratt, HomeChoice has operations in South Africa and 5 other countries, Botswana, Lesotho, Namibia, Swaziland and Zambia, with a customer base of more than 800,000 people.

HomeChoice is a credit enabled home shopping retailer selling homeware merchandise and financial services products to the rapidly expanding urban middle-income mass market in southern Africa. HomeChoice also provides consumer credit and insurance products.