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B.TECH is the leading retailer and distributor of consumer durables (household appliances) and electronics in Egypt.

It is headquartered in Cairo and employs over 3,300 people. B.TECH sells its products through both cash sales and instalment sales in the MiniCash segment, where B.TECH provides credit financing to the customer.

B.TECH operates a portfolio of 81+ retail stores across 24 governorates in Egypt with a network of 500+ dealers; it is supported by four main warehouses and ~100+ after-sales service centres. B.TECH is a retailer and distributor for over 30 leading consumer durables and electronics brands such as Apple, LG, Ariston, Braun, Samsung, Toshiba, Miele, Indesit, Zanussi and Ariete. B.TECH has sole distributorship contracts for certain brands within Egypt.