B.TECH is the leading retailer and distributor of consumer durables (household appliances) and electronics in Egypt. It is headquartered in Cairo and employs over 2,200 people. B.TECH sells its products through both cash sales and instalment sales in the ‘mini-cash’ segment, where B.TECH provides credit financing to the customer.

B.TECH operates a portfolio of 67 retail stores across 23 governorates in Egypt with a network of 362 dealers; it is supported by two main warehouses and 59 after-sales service centres. B.TECH is a retailer and distributor for 30 consumer durables and electronics brands such as Apple, LG, Ariston, Braun, Samsung, Toshiba, Miele, Indesit and Zanussi. B.TECH has sole distributorship contracts for certain brands within Egypt.